Keller Williams was founded in 1983 by Gary Keller and Joe Williams in Austin, Texas. They began with a simple objective—form a national real estate franchise that uplifts agents instead of exploiting them. This important value is present in every aspect of the company—from KW's unique profit-sharing structure to KW's emphasis on living balanced lives full of faith, family, and friends.
To build careers worth having, businesses worth owning, and lives worth living.
To be the real estate company of choice for a new generation of sales associates and real estate owners.
God, family, and then business.
We believe that real estate is a local business driven by individual associates and their presence with their communities.
The Keller Williams belief system, commonly referred to by its acronym, "WI4C2TS," serves as a moral compass for every associate at KW.
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people
Keller Williams Franklin